If you are searching for the best SEO agency in Qatar or have heard of SEO (Search Engine Optimization) and probably wondering what it means, you have come to the right place.
SEO or Search Engine Optimization is, in simple terms, the process of increasing the traffic to a website via search engines.
More people visiting your website means more prospects and more conversion and ultimately, a higher ROI.
What is SEO?
To help you better understand what SEO is, let’s assume that you are someone who sells a product, a book, and you have written an article about it for your customers.
There is a customer who wishes to buy this book and searches for that on the internet on a search engine. These search engines are like the libraries of the internet and will be showing results related to the
book the customer searched for.
SEO helps in ranking the article of yours higher on search engines on the unpaid section so that the customer sees it. This means that the customer gets
to read that article, contact you and buy the book from you.
With the help of SEO, anybody who now searches for this ‘book’ will come across your article as it will rank higher on the search
SEO is what you do to that article so that a search engine ranks you higher on the search results when a related keyword is searched for.
How does SEO work?
Search engines use algorithms to show search results. The search engines use bots to crawl web pages, collect information and compile it in an index.
The algorithms analyze these web pages on the index and rank them on the search results. These algorithms will have certain parameters that they look into while ranking the results since they are designed to create a
smooth search experience for users.
The words used in the web pages, the titles used, the links to your web page, the words used in those links, the reputation of the web page, etc are few of the parameters that the algorithm checks for while ranking your web page as a search result.
There are broadly two types of SEO: On-page and Off-page SEO.
On-page SEO refers to the factors you can control on your web page like the titles and content whereas off-page SEO refers to the ones that are outside your web page like the backlinks to your web page.
You need good on-page and off-page SEO so that your site ranks higher and receives more traffic.
Why is SEO Important?
We now know that people search for everything online. It can be about different products and services or even just information. And more than half of them use Google to do so.
So search results on such search engines are often the primary source of the traffic to a website. They complement other marketing channels.
So, if you have higher visibility and ranking in search engines like Google and Bing than your competitors, that means more people find you. And thus, a higher ROI.
Let us make it work for you
Now that you know how SEO works, you will need to implement what you have learned to make it work. If you are not technically inclined it can be a little difficult for you.
That is where we come in. At Nuance, we have been successfully helping our clients optimize their websites for the past few years to become one of the best SEO agency in Qatar.
Our web experts understand the nuances of optimizing websites to make them more attractive to search engines. This has helped our clients get better leads and higher ROI.
We understand the importance of investing in the future and make sure that our strategies improve keyword rankings, social media engagement, and drive more traffic to the websites.
Get in touch with us now to grow your business!