Search engine marketing (SEM) is a marketing strategy using digital and online platforms to to increase the visibility of your website on the results pages of Search Engines majorly Google as most of the searches in Qatar take place on Google.
Search Engine Marketing relies on paid search advertising and is also called Pay Per Click- PPC.
Search Engine Marketing for a local Business in Doha Qatar
Search engine marketing is a crucial part of the digital marketing strategy for any business. As 95% of searches occur on Google for any products or services active Search Engine (SEM) helps you reach your customers.
Your investment in search Engine Marketing is limited to the number of impressions or clicks your advertisement attracts on Google and this is based on your investment. We can help you plan your investment and provide you with the best returns on your SEM Riyal. Your potential customers search Google for your products and services when they are ready to buy and search Engine Marketing provides the customer with your information at the right time encouraging “action to call” you resulting in Business.
How does Search Engine Marketing work for you?
Pay Per Click PPC which is the main component of Search Engine marketing SEM displays sponsored Ads to be displayed on the top and bottom of the Search Engine Results Page giving more prominence over Organic Search Results.
We select a network (we recommend Google for Qatar) and plan on a short or long term campaign depending on your need.
- Based on our understanding of your marketing needs and the objective, we do keyword research and select a set of relevant keywords for the campaign.
- Choose a geographic location or locations and timelines for your ad to be displayed during the ad campaign
- Create a text-based ad to display on search engine results page
- Based on your investment budget, we bid on a price for each
Google Ads consist of
a. Google Search Network: is a set of search-related websites, applications and Google My Business where your ads can appear based on your requirement. Your ads can show near search results when your potential customer searches with terms related to one of your Keywords.
Pay Per Click (PPC) Management
We understand the number game when it comes to creating high performing paid search campaigns. You only pay for qualified traffic and are changed only when there is a click on your post. This requires expertise to attract the right community and potential revenue generating traffic. You are in control of your spend and the duration of your campaign.
It is our responsibility to maximize your return on investment – ROI. Our teams are experienced and adapted to providing you the best results for your pay per click campaigns be it, Google AdWords, AdSense, Facebook, Instagram, YouTube, LinkedIn or any other platform.