ORYX

Their website, https://www.oryx-tec.com/, was encountering challenges related to search engine visibility, ranking, and organic traffic. Our team devoted diligent efforts to enhancing its online presence and performance.

Goals:

The main goal was to improve the website’s ranking on search engines and increase organic traffic to drive more leads and sales.

Strategy:

1. Keyword Research: We have conducted comprehensive keyword research and are pleased to report that the website currently holds the first position in the search results for important keywords such as “Piston AC In Qatar,” “Laundry Equipment In Qatar,” and “Window 2 Ton AC.” Additionally, we have successfully boosted the website’s ranking to positions 2-10 for over 10 other relevant keywords on Google search.
2. On-page optimization: We optimised the website’s content and meta tags, including the title tag and description, to ensure they were keyword-rich and accurately represented the website’s content.
3. Technical SEO: We identified and fixed technical SEO issues such as broken links, duplicate content, crawl errors and mobile friendliness to improve search engine crawlability and indexing.
4. Link Building: We executed a link building campaign to acquire high-quality backlinks from relevant websites that have high domain rank to improve the website’s authority and relevance.
5. Content Marketing: We developed and implemented a content marketing strategy to produce and publish high-quality, informative, and engaging content, attracting organic traffic and driving lead generation. 

Results:

• The website’s organic traffic increased by more than 55% within the first two months of implementing our SEO strategy.
• The website’s search engine ranking improved for targeted keywords, leading to an increase in visibility.
• The website received top-notch backlinks from authoritative and relevant websites with a high Domain Rating, enhancing its credibility and significance in the eyes of search engines.

Conclusion:

The SEO strategy implemented for Oryx-Tec resulted in a significant improvement in organic traffic and search engine rankings, leading to increased visibility, credibility, and lead generation. By focusing on keyword research, on-page optimization, technical SEO, link building, and content marketing, we were able to deliver successful results for the client.

Struqta E-brochure

Struqta is a leading manufacturer and supplier of aluminium tents, tensile shades and PEB structures.

Project Description
Nuance Digital was tasked with creating an engaging and effective digital brochure to showcase Struqta’s products and services. The brochure features a blend of eye-catching visuals and easy-to-read text, with strategically placed call-to-action buttons to encourage readers to take action. It is optimized for mobile devices, making it accessible and user-friendly on the go.

Conclusion:
The Struqta E-brochure is an excellent example of how a digital brochure can effectively showcase a company’s products and services. Nuance Digital’s expertise in web design and digital marketing has enabled us to create a brochure that is visually appealing and generates leads for the company.

View Struqta E-brochure 

Dishley Holding

Dishley Holding is a parent company with subsidiaries across multiple sectors. The company wanted to expand its social media presence, showcasing its activities and subsidiaries along with engaging content on Qatar and its economy. The goal of our Social Media Management (SMM) regime was to maintain a highly professional yet engaging presence for the company. Platforms managed: Facebook, Instagram, LinkedIn, Twitter.

Strategy
Our key strategy was to widen the addressable audience for the company using current economic, finance, investment, business & technology content. Additional strategies included frequent posting, a mix of image + video content & maintaining a professional tone across all platforms.

Results
The strategy worked to broaden our overall impressions and reach, and engagement (likes, comments, shares, clicks) for posts remained consistent. The overall page followers/likes increased steadily despite the hurdle of this company falling into a niche interest. All the above results were achieved purely organically, no paid campaigns were utilised.

Qetaifan Projects Mobile App

Qetaifan Projects, a leading real estate development firm in Qatar, approached us to create an application that simplifies the property buying, selling, and leasing process for their users. Our team’s objective was to design an app that would provide a seamless browsing experience with a contemporary and user-friendly design.

Our team achieved this goal by developing an application with advanced features such as a comprehensive form that assists users in finding the most suitable properties for their needs. Our app eliminates the hassle of paperwork by enabling users to buy or sell their property online. Furthermore, our app enables users to manage their properties effortlessly and access all the necessary information with ease. We are proud to have designed an app that streamlines the real estate process and provides a convenient and efficient solution for users in Qatar.

Global Security Systems

Problem Statement:

The company was facing the following challenges:

1. Low organic traffic to the website: https://www.gss-qa.com/
2. Poor search engine ranking for relevant keywords
3. Limited online visibility for the target audience

Goals:
To increase organic traffic, improve search engine rankings, and expand online visibility to reach the target audience using our in-house SEO strategy.

SEO Strategy:

To address the challenges, a comprehensive SEO strategy was devised for Global Security Systems. The following steps were taken:

1. Keyword Research: An in-depth analysis of the target audience’s search behaviour was carried out to identify the most appropriate keywords for the website. The website currently ranks first for Global Security Systems Qatar and CCTV Installation Services in Qatar. Additionally, it ranks between the 2nd and 10th position for over 20 keywords on Google search.
2. On-page optimization: The website was optimised for the identified keywords by improving the title tags, meta descriptions, header tags, and other on-page elements. The website was also structured in a way that was search-engine friendly.
3. Content optimization: High-quality and relevant content was created and optimised for the target keywords. The content was designed to provide value to the audience and improve their engagement with the website.
4. Link building: A link-building campaign was launched to improve the website’s authority and visibility in search engines. High-quality backlinks were acquired from relevant websites that have high domain ranking to help the website rank better for relevant keywords.
5. Technical SEO: The website’s technical SEO was improved to ensure that it was accessible to search engines and user-friendly. The website’s load time was optimised and any technical errors were fixed.

Results:

The SEO strategy implemented for https://www.gss-qa.com/ yielded the following results:

1. Increased organic traffic: The website saw a significant increase in organic traffic, which helped to generate more leads and sales for the company.
2. Improved search engine ranking: The website’s search engine ranking significantly enhanced for relevant keywords, which helped to increase its visibility and attract more of the target audience.
3. Increased online visibility: The company’s online visibility improved greatly, which helped to establish its brand as a leading provider of security software, quality assurance and testing services.

Conclusion:

The comprehensive SEO strategy implemented for Global Security Systems helped the company to overcome its challenges and achieve its SEO goals. The strategy improved the website’s organic traffic, search engine ranking, and online visibility, which helped to increase its customer base and revenue generation. The company is now well-positioned to continue its growth and success in the future.

Challenger Qatar

Challenger Qatar is a luxury and exotic car rental company that provides a premium car rental experience in Qatar. The company approached us with the challenge of creating an online car booking platform that would meet the needs of its discerning customers. Our team at Nuance Digital worked closely with Challenger Qatar to design and develop a website that would provide a seamless and user-friendly experience.

See Website: www.challenger.qa

Objectives
Our primary objective was to develop a website that would provide an online car booking experience that was easy to use, visually appealing, and optimized for mobile devices. Additionally, we aimed to incorporate the ability to rent Polaris 3-wheeled bikes into the website’s booking platform.

Approach
We began by conducting research on the car rental industry in Qatar and the specific needs of Challenger Qatar’s customers. Based on our research, we designed a website that had a clean, bold, and modern design with easy navigation and a simple booking process. The website was optimized for mobile devices to ensure customers could rent a car on the go. All cars and bikes featured easy-to-read descriptions and pricing to speed up the decision making process for users.

To ensure security, we incorporated SSL encryption into the website and integrated various payment gateways, allowing customers to choose their preferred mode of payment. The website was also optimized for SEO to improve its visibility on search engines and increase traffic.

Results
Since launching the website, Challenger Qatar has enjoyed the capability of online bookings. Customers have provided positive feedback on the website’s design and functionality, resulting in an increase in customer retention and loyalty. The website’s success has positioned Challenger Qatar to increase its market share within the luxury car rental industry.

Conclusion
At Nuance Digital, we are proud to have helped Challenger Qatar achieve its objective of creating a user-friendly and efficient car rental website. The website’s clean and modern design, easy navigation, and simple booking process have contributed to its success. The integration of a booking system with payment gateway has also made the website more versatile and convenient for customers. Overall, challenger.qa is a great example of a successful car rental website that provides a premium user experience.

Struqta Qatar

Struqta is a leading manufacturer and supplier of aluminium tents, tensile shades, and PEB structures. In the ever-evolving world of construction and infrastructure, Struqta’s challenge was to create an online presence that offered a modern and informative experience for its users. To meet this challenge, Struqta approached our team at Nuance Digital Marketing, seeking a website that would reflect its professionalism and expertise.

See website: www.struqta.net

Objectives
Our primary objective was to design and develop a website that would streamline the experience of browsing Struqta’s product line for potential customers. The website needed to offer a comprehensive list of products and services with detailed descriptions, with the added challenge of being easy to navigate on mobile devices. Additionally, we aimed to incorporate a blog section that would provide informative and engaging content to professionals in the industry while helping to boost SEO performance.

Approach
We began by conducting extensive research on the tent and PEB structures industry, as well as the specific needs of Struqta’s potential customers. Using this research, we designed a website that featured a modern, minimalist design with a colour scheme of light blue and white, creating a visually appealing and streamlined experience. The website’s layout was organized to be easy to navigate, with clear headings and concise descriptions of each service to help users find what they are looking for quickly.

The website was built on WordPress, optimizing it for speed and performance. We also incorporated a search function to help users find what they needed faster and ensured that the website was mobile-responsive, making it easy to navigate on any device.

Results
Since the launch of the website, Struqta has seen a significant increase in its customer base. The website has helped Struqta grow its business, develop its digital presence and has positioned the company as an industry leader.

Conclusion
At Nuance Digital, we are proud to have helped Struqta achieve its objective of creating a user-friendly and efficient online presence. The website’s modern and minimalist design, easy navigation, and informative blog section have contributed to its success, providing a valuable resource for professionals in the industry.

Jarjour Rental Machinery

Jarjour Rental Machinery has been providing rental services for events and projects in the State of Qatar since its establishment in 2004. The company had not fully utilized social media as a marketing tool but wanted to increase brand recognition and generate leads and sales for generators, tents, and equipment. In Jan 2022, we took charge of their social media to reach a wider audience and increase brand awareness. Platforms managed: Facebook, Instagram, LinkedIn.

Strategy:

Our Social Media Management strategy for Jarjour Rental Machinery was focused highly on generating fresh leads from increasing generator rentals to showcasing the experiences and benefits their customers could expect. We used a mix of image+video content, primarily focused on the products and services available (as well as the key features and benefits of the same). We also utilized paid advertising on social media platforms to reach a larger audience and drive more traffic to their website – specifically for tent and generator rentals.

Results:

Our strategy worked to establish a strong online presence for Jarjour Rental Machinery, reaching new audiences and ultimately driving more interest in the generator and tents rental departments. The company is well established on social media as a premier source for these products and services today.

Followers

Impressions

Post Interactions

Conclusion:

With our SMM approach, Jarjour Rental Machinery has seen a significant increase in brand recognition and engagement across all social media platforms. The company is now better positioned to reach new audiences and generate leads and sales for its rental services. At Nuance Digital, we customise our SMM approach to each client’s specific requirements to achieve the best possible results.

CREDO Trading

Credo Trading is a leading supplier of luxury sanitaryware, ceramics, bathroom and washroom fixtures and fittings, tiling, luxury modular kitchens, MEP, and more. The company wanted to increase its brand awareness, drive footfall to its showroom, and promote in-store offers through social media. Platforms managed: Facebook, Instagram, LinkedIn, Twitter, and Snapchat.

Strategy
Our key strategy was to showcase the luxury products available at the Credo Trading showroom through a mix of image and reel content, focusing on the elegance and premium quality of the products. In addition, we aimed to drive footfall to the showroom and promote in-store offers through paid ad campaigns. We maintained a consistent posting schedule, posting regularly on each platform with a pointed effort on aesthetic appeal.

Results
Our strategy has been successful in increasing brand awareness and growing all channels. The use of image and reel content helped to showcase luxury products effectively, resulting in a steady increase in engagement across all platforms. The paid ad campaigns for in-store offers also did well as part of our overall strategy.

Conclusion
Our SMM approach helped Credo Trading to increase its brand awareness, drive footfall to its showroom, and promote in-store offers. With a mix of image and reel content, paid ad campaigns, and consistent posting, we were able to showcase Credo Trading products and its brand to a wider audience. At Nuance Digital, we understand the unique requirements of each client and tailor our SMM approach to meet their specific needs.

Badie Studio Brochure

Badie Studio is a high-quality sound system and musical instruments provider in Qatar. The company wanted a digital brochure that would showcase its products and services in a visually appealing and effective way.

Project
Nuance Digital worked with Badie Studio to create a modern and sleek e-brochure. The brochure uses a mix of images and text to provide information that is easy to read and understand. It is also optimized for mobile devices. We placed call-to-action buttons to encourage readers to take action, such as contacting the company or visiting its website.

Conclusion
Overall, the Badie Bros. Co. E-brochure is an excellent example of how a digital brochure can effectively showcase a company’s products and services. Nuance Digital’s expertise in web design and digital marketing has helped create a brochure that is both visually appealing and effective in generating leads for the company.

Badie E-brochure