Qetaifan Project

Problem Statement:

The company was facing the following challenges:

1. Poor organic traffic to the website: https://www.qetaifanprojects.com/
2. Search engine ranking was low for the relevant keywords
3. Online visibility was limited and not reaching the target audience

Goals:
The primary objective was to enhance the website’s search engine ranking and drive organic traffic to generate more leads and sales.

Change Strategy:
In order to tackle these challenges faced by the Qetaifan Projects, a comprehensive SEO strategy was devised that involved the following steps:

1. Keyword Research: Extensive research was conducted on relevant keywords to gain insights into the search behaviour of the target audience and identify the most appropriate keywords for the website. For the past two years, their website has consistently held the number one ranking for eight keywords, including “qetaifan projects,” “qetaifan island north,” “hesham sharaf,” “icon tower qatar,” “قطيفان للمشاريع,” “qatar island project,” “lusail water park,” and “جزيرة قطيفان الشمالية.” Additionally, they have been ranking between the 2nd and 10th positions on Google search for more than 40 other relevant keywords.

2. On-page optimization: The website was optimized for the identified keywords by improving the title tags, meta descriptions, header tags, internal & external linking and other on-page elements. The website was also structured in a way that was search-engine friendly.

3. Content optimization: Our team created high-quality and relevant content that was carefully optimized for the target keywords. By providing valuable information to the audience, we were able to increase engagement with the website and enhance the user experience.

4. Link building: To enhance the website’s authority and search engine visibility, a link-building campaign was initiated. This involved obtaining high-quality backlinks from relevant websites with high domain rankings, to boost the website’s ranking for pertinent keywords.

5. Technical SEO: The website’s technical performance was enhanced to ensure search engine accessibility and user-friendliness. Measures were taken to optimize the website’s loading speed and fix any technical errors.

Results:
The following outcomes were achieved by implementing the SEO strategy for Qetaifan Projects:
1. Increased organic traffic: Organic traffic increased significantly, resulting in a boost in leads and sales for the company.
2. Improved search engine ranking: The website’s online presence and visibility increased significantly for relevant keywords, resulting in higher search engine rankings and greater exposure to potential customers.
3. Increased online visibility: The company’s online visibility improved greatly, establishing its brand as a leading luxury real estate developer. This helped to attract the target audience and generate more interest in the company’s ongoing projects.

Conclusion:
Through our comprehensive SEO strategy employed for Qetaifan Projects, the company managed to tackle its challenges and attain its website objectives. As a result, the website’s organic traffic, search engine ranking, and online visibility improved, resulting in a larger customer base and increased revenue. The company is now poised for continued growth and success.