Nuance Digital Marketing

5 tips to optimize your website

5 tips to optimize your website

Nowadays, having a website for your business is not enough. To stay on top of the competition, your business’ website should also be optimized. Businesses nowadays, no matter how small, are hiring a digital marketing company that can design and develop websites for them. The first step to do this is website optimization. An optimized website can surely help you rank on Google Search Page resulting in more website traffic and business enquiries. Here are 5 tips to optimize your website. At Nuance digital our professional consultants can help you as they are quite experienced in Search Engine Optimization.

1. A Superior Quality Website

When your website does not perform according to its peak efficiency, your entire business can fall behind. While you may hire an SEO company, there are certain things that you as a business owner need to keep in mind. For example, when your website takes more than 3 seconds to load, you stand to lose 40% of visitors. Moreover, in case of maintenance, the site needs to inform its customers in advance. Another useful tip is to consider the web traffic from mobile devices. Having maximum web traffic coming from mobile devices, your website needs to look optimized on the smartphone. This is because mobile connections rocketed by 0.8% between January 2020 and January 2021. On the other hand, Qatar’s social media users increased to 2.87 million, as of January 2021, which is 98.8% of the total population of Qatar.

Using 3rd party website audit tool you will be able to understand the health of your website, based on which you can optimize it ot be a superior quality website that ranks on google search page.

2. Certification and Error Reporting

Certifying your website with an SSL certificate helps in website identification and authentication. But this doesn’t mean your website will be forever error-free. Errors can always happen, and in such cases, a 404 error page can help guide the user into other friendly parts of the site. For example, the 404 page of Airbnb amuses its customers while informing them about the problem. To resolve the bulk of your technological grunt work, you can always hire website builders, optimisers, and designers in Qatar like Nuance Digital.

3. Creating Call-To-Action

The goal of your website needs to be clear to your audience. You can do this by adding a Call-to-action (CTA) at the end of your homepage or service pages. Whether the goal of your website is to make the visitors purchase something, create a new account, or give the customer some form of information, make it clear with a quick and appealing CTA. A website has less than 15 seconds to make an impression on a customer, so make sure you drive home the CTA within those 15 seconds.

4. Comparing with the Competition

Businesses in Qatar are sprouting websites faster today than ever before. To have a website that stands out amidst that crowd is the ultimate test. Upping your aesthetic game isn’t the only way to steal your target audience’s gaze. There are other technical tools such as keyword generation tools which can help you funnel traffic in the right direction. With the help of such tools, you can generate content by implementing the right keywords whilst keeping a check on your competitors. However, with a vast multitude of such competitors, you may want to opt for a professional to take on the responsibility.

5. Subsuming Social Media Links

Adding links to your social media channels like Facebook, Instagram or Twitter can help your website’s visitors connect with the brand better. Gaining followers on different social media platforms can help popularize your brand as well. Pinterest, LinkedIn, TikTok, and Snapchat are other platforms where you might find success promoting your brand’s website. You could also add discount coupons or vouchers, linked to particular social media platforms to gain more clicks on your website. Nevertheless, Instagram, Facebook, TikTok, and Snapchat are among the leading social media platforms in Qatar, making them the go-to choice to promote your website.

Why Hire an SEO Expert?

The interesting part is that you don’t need to hire a search engine optimization company to enhance the visibility of your page. You can do it yourself by having a few tricks up your sleeve. You can create page titles which are “keyword-friendly ”’. This can help users find your website easily on Google. Besides, using search phrases and terms in your content can bring you more clicks. Moreover, building a sitemap can also help visitors move between the pages of your website. However, for advanced SEO rankings and consistently maintaining good SEO practices, you’ll need trustworthy digital marketing companies – such as Nuance Digital in Qatar.

The Road Ahead

Website optimization helps to build your presence on search engine results. Hope our tips to optimize your website helps you with some knowledge on the need to optimize your website. It needs to be done and redone regularly as part of your regular website upkeep. This is why you should choose to hire a reputed website optimiaztion company in Qatar. Nuance Digital has passionate web designers and SEO experts to help your business grow. With such professional help, you can improve your website’s ability to drive business goals and improve traffic while increasing conversions as well.




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