Jarjour Rental Machinery has been providing rental services for events and projects in the State of Qatar since its establishment in 2004. The company had not fully utilized social media as a marketing tool but wanted to increase brand recognition and generate leads and sales for generators, tents, and equipment. In Jan 2022, we took charge of their social media to reach a wider audience and increase brand awareness. Platforms managed: Facebook, Instagram, LinkedIn.
Our Social Media Management strategy for Jarjour Rental Machinery was focused highly on generating fresh leads from increasing generator rentals to showcasing the experiences and benefits their customers could expect. We used a mix of image+video content, primarily focused on the products and services available (as well as the key features and benefits of the same). We also utilized paid advertising on social media platforms to reach a larger audience and drive more traffic to their website – specifically for tent and generator rentals.
Our strategy worked to establish a strong online presence for Jarjour Rental Machinery, reaching new audiences and ultimately driving more interest in the generator and tents rental departments. The company is well established on social media as a premier source for these products and services today.
With our SMM approach, Jarjour Rental Machinery has seen a significant increase in brand recognition and engagement across all social media platforms. The company is now better positioned to reach new audiences and generate leads and sales for its rental services. At Nuance Digital, we customise our SMM approach to each client’s specific requirements to achieve the best possible results.