Dishley Holding is a parent company with subsidiaries across multiple sectors. The company wanted to expand its social media presence, showcasing its activities and subsidiaries along with engaging content on Qatar and its economy. The goal of our Social Media Management (SMM) regime was to maintain a highly professional yet engaging presence for the company. Platforms managed: Facebook, Instagram, LinkedIn, Twitter.
Our key strategy was to widen the addressable audience for the company using current economic, finance, investment, business & technology content. Additional strategies included frequent posting, a mix of image + video content & maintaining a professional tone across all platforms.
The strategy worked to broaden our overall impressions and reach, and engagement (likes, comments, shares, clicks) for posts remained consistent. The overall page followers/likes increased steadily despite the hurdle of this company falling into a niche interest. All the above results were achieved purely organically, no paid campaigns were utilised.