Search Engine Marketing

In today’s virtual world, Business and Brand marketing is done with help of Search engine marketing. Our team works with relevant efforts and planning to bring higher visibility of your brand on search engines, escalating your Return of Investment on the Web space.

The varying dynamics of your industry segment, competition, business focus, brand, target audience, geographical location and promotional budget proves difficult to devise a one size fit of all the solutions

 

• Search Engine Optimization (Organic)
• Pay Per Click (Paid)
• Analytics and Webmaster Setup

 

 

Pay Per Click (PPC) Management

As a company renowned for our technical SEO software, you might expect we have a very data-led approach to PPC – and you’d be right! Data is at the very heart of our methodology for maximising the ROI of your campaigns, but we don’t rely on tools, we rely on our people and their expertise.

Our PPC service includes much more than just managing AdWords.

It encompasses all the networks you would expect, from paid search to paid social. Whatever type of campaign yields the best ROI; from shopping to remarketing, from Gmail to YouTube.

Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign.

 

What you can expect from our PPC Management

PPC Strategy
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.

Implementation
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.

Keywords
We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.

Adcopy Writing
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.

Ad Extensions
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.

Shopping Ads
We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.

Tracking
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.

PPC Optimisation
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.

Reporting
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.

 

PPC Management services feature:

• Dedicated Account Rep
• Expert Detailed Keyword Analysis
• Weekly Email Reporting
• Expert Campaign Analysis
• Weekly, Bi-weekly, or Monthly PPC Mgmt Account Meetings
• Unlimited managed Keywords
• Expert Deep ROI Analysis
• Weekly Organic vs. PPC comparison report
• Unlimited PPC Management Support

 

If you are interested in:

• Reducing cost of your PPC campaign
• Increasing sales call and emails
• Improve conversion rates
• Get more traffic and reducing cost per click
• Improve your keywords selection
• Track performance of your PPC campaigns